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July 8, 2010 - ISSN# 1545-2646
No I’m not talking about Lebron James, Tiger Woods, or any other sports professional that gets a contract to endorse a specific product or brand. I’m talking about endorsement from your fellow employees, such as your peers, your subordinates and your boss.
Maybe you have heard this in terms of buy in or support or even the word ownership is used. The bottom line is that until you have these in place with your plans and objectives you have nothing but plans with no real opportunity to archive results.
I have witnessed great time and energy being put into business plans and strategies only to have the outcome be less than desired. Maybe the plan did not fail but did it actually produce the intended results? Is this a win? Were those involved, endorsing each other at the level necessary to achieve the results? Was the endorsement genuine and not fake? Tough questions must be asked to get to real answers.
There is an old saying about a chicken and a pig and their contribution and commitment to breakfast that might help create a picture in your mind about being committed to the endorsement of a plan. When a chicken lays an egg they are involved in providing product to be eaten. They live to lay another egg. When the pig contributes to breakfast for bacon, they are not provided the opportunity to participate in the next breakfast. Which has higher commitment or endorsement?
This week, as you look at your next 6 months of plans to achieve your 2010 goals, look at who is truly endorsing the plans to achieve results and who is giving it lip service? Six months from know is too late to be asking for endorsement for 2010.
Need help getting your team on the same page to endorse each other? Give JKL Associates a call – 313-527-7945
Questions or comments - email us at partners@jklassociates.com or call our Office at (313) 527-7945
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Copyright - JKL Associates 2010
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